Marketing Your Business

We often receive calls from organizations stating “our marketing strategy is not working”. When we explore their strategy we find that their marketing strategy is in fact an advertising strategy. Advertising is merely a component of marketing; the true marketing plan includes business development, retention, market growth and diversification. It essentially parallels the business plan.

There are two elementary components that must be reviewed prior to developing a modular marketing plan and strategy.

Firstly, knowing your business and its offerings:

Client Communication

In business why we communicate can often blur the actual message we wish to put forward. The purpose of communication is to make clients aware of a promotion, practice or legislative change or events that your organisation may have. Communication may also be in the form of marketing to prospective clients.

When we communicate we must have a goal in mind, “What do we wish to achieve?” Without such a goal the entire process is negated and will not be as successful as you hoped.

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