Improving Efficiency: Work Flow Analysis

Work Flow Analysis (WFA), is the assessment of the process, as to how work ‘flows’ through your organization.

WFA, will help you improve efficiency and therefore your bottom line. We achieve this by assessing your internal processes and communications.

Efron Media Group utilizes its own system known as Global Positing System Analysis (GPSA). Our system can be applied to any organization small or large and in virtually any industry.

If you are in business you can benefit from WFA.

Staffing Skill Review

Like technology and marketing your staff are a cornerstone of your business. Without them, your business will not progress. This may lead to customer dissatisfaction and as a result, they may seek alternative suppliers of goods and services.

Todays business strategy is that of a “lean” business approach. In small and medium organizations that often means a reduction in staff. Depending on the organisation, staff reduction is a short term reactionary response to market changes.

A far superior technique is to perform a Staffing Skill Review.

Marketing Your Business

We often receive calls from organizations stating “our marketing strategy is not working”. When we explore their strategy we find that their marketing strategy is in fact an advertising strategy. Advertising is merely a component of marketing; the true marketing plan includes business development, retention, market growth and diversification. It essentially parallels the business plan.

There are two elementary components that must be reviewed prior to developing a modular marketing plan and strategy.

Firstly, knowing your business and its offerings:

Client Communication

In business why we communicate can often blur the actual message we wish to put forward. The purpose of communication is to make clients aware of a promotion, practice or legislative change or events that your organisation may have. Communication may also be in the form of marketing to prospective clients.

When we communicate we must have a goal in mind, “What do we wish to achieve?” Without such a goal the entire process is negated and will not be as successful as you hoped.

Engagement Surveys

We must first ask what is an engaged workforce? Put simply, it could be said that an engaged workforce is one in which all employees are actively pursuing and driven by the organisational goals. They are content with their working environment and tasks and are actively consulted regarding pending changes and the impact it will eventually have on them.

Social Media: Is it a silver bullet?

Many of our clients express their desire to increase their online presence by using facebook and twitter. Our reply is fantastic! WHY?

The answers are often well thought out, to develop a bigger market, to retain clients to improve branding. These are all correct, yet at the same time many of these organizations have regular email updates to their consumers or memberships. They offer phone support and email support so how will the addition of social media strategy further assist them? In short it can have both positive and negative outcomes.